In this episode of The Krumcast, Noah Wittman (CRO at Krumware) and Navindra Prem (North America Head of Ecosystem Partners and Commercial Segment at SUSE) dive into Software Partnerships in 2026 and the question of "How Software Partnerships Actually Drive Growth (and Why Most Fail)." They discuss the real factors that drive enterprise buyers and also uncover the common pitfalls that cause partnerships to fail.
In this episode Noah Wittman (CRO at Krumware) and Tim Popovich (COO of Climb Channel Solutions) discuss how software distribution has evolved from the early days of physical software in warehouses (CDs) to the modern platform and marketplace that it is today.
It's essential when you are building a business to hire people that you can trust. Of course you need to be able to trust them to get their work done, but trust is also crucial so that decision-making can be delegated and bottlenecks aren't created. In this episode Colin Griffin (Founder & CEO of Krumware) and Tyler Robertson (CEO of Diesel Laptops) discuss the importance of choosing the right "lieutenants" for your business.
The Krumcast
Candid conversations about business and technology
Top Episodes
[EP 501.06.2026
**How Software Partnerships Actually Drive Growth**
Navindra Prem
North America Head of Ecosystem Partners and Commercial Segment @ SUSE](https://open.spotify.com/episode/05p8RiRTtdkpRlM7LJQD7r?si=9e6232a3582d4eef)
[EP 412.08.2025
**From 'Bank and a Barn' to Platform Powerhouse: The New Era of Channel Distribution**
Tim Popovich
COO @ Climb Channel Solutions](https://open.spotify.com/episode/2GbSqXH7vqf1yYKetKdg25?si=b57c1f87e34b443f)
[EP 110.09.2025
**The Importance of Choosing the Right 'Lieutenants' for your Business**
Tyler Robertson
CEO @ Diesel Laptops](https://open.spotify.com/episode/6Eo5F06fSiFkNCalEWokfW?si=552272249f034a87)